Audience Development Plan for the Gower Landscape Partnership

In August 2012 the Resources for Change team, led by Irene Evison began work on an Audience Development Plan (ADP), for the Gower Landscape Partnership, Saving Gower for All It’s Worth. Awarded a Stage 1 Pass, the Partnership had the difficult task of preparing a full project plan, known as the Landscape and Conservation Action Plan (LCAP, for short) which the ADP forms part of. This will be included in the Partnership’s Stage 2 application to the Heritage Lottery Fund’s Landscape Partnership Programme.

The audience development focused on finding out who currently enjoys and makes use of Gower, who does not come to Gower or know about it and if not, why not, along with what could be done to increase peoples access to Gower’s landscape and natural heritage, whether they live on Gower, visit it or find out about it virtually.

Starting on a typically British, very wet Bank Holiday Monday, the R4C team undertook extensive fieldwork and other research with local residents and community groups, visitors, businesses and farmers on Gower. This work extended to consulting the general public and the BME community and organisations working with communities in deprived areas of Swansea and Llanelli.

The final plan was completed early in 2013, with news on the HLF funding application to be announced in summer 2013.

For more information about this work, please contact Irene Evison.


We were pleased to hear that the Partnership was successful with it's Stage 2 submision receiving £1,315,200 from HLF in October 2013 to go ahead with the project over the next four years.


You can read more about their plans on the HLF News page