Tourism Action Plans for three North Shropshire market towns
Shropshire Council commissioned R4C to work with Ellesmere, Market Drayton and Wem to produce a Town Tourism Action Plan for each place, as part of the North Shropshire Visitor Development Strategy.
In each town, Irene facilitated a process of visioning and action planning, so that the partnership group could create their own plans which set out the local context and current situation (including a profile of the town's visitors, target markets and trends, and a SWOT analysis). The Plan included these elements, together with the objectives and an action plan, structured to show a number of priority themes and actions for delivery. These plans gave each town partnership a 'roadmap' for driving forwards visitor-focussed economic development, describing each town's unique attractions and aspirations. They reflected the unique visitor offer of each market town, identifying development opportunities which build on its existing strengths, and creating an action plan to help make aspirations for local tourism and visitor economic development a reality.
Contact Irene for more information.